Hello, I’m Sarah. It’s Nice to Meet You
24+ Years in Marketing and 100s of Clients
I served as the head of digital strategy for a reputable digital agency in the vibrant city of NYC for a solid 15 years. During this time, my professional journey took me across a wide spectrum of industries. From consumer goods, where I worked with renowned brands such as Lancome, Redken, Loreal, Duracell, 1800Flowers, and Sally Hansen, to the critical field of healthcare, collaborating with Bausch + Lomb, Quest Diagnostics, Pfizer, and VNSNY. I also delved into the financial sector, partnering with Chase and Citibank, and extended my expertise to nonprofit organizations like Make a Wish, Child Fund, and Smile Train. Additionally, I had the privilege of contributing to the higher education sector, working with esteemed institutions including Harvard, Dartmouth, NYU, and UVA, among others.
Digital Strategy and Multi-Channel Marketing
Over the course of my career, I have dedicated myself to the art of conducting primary market research, revealing the authentic value of a brand, defining precise target customer personas, and meticulously crafting customer journey maps. This research-based approach gives my clients not only a competitive edge in the marketplace but a robust foundation upon which to construct a successful forward-thinking digital strategy.
And, my true worth emerges from the years of experience managing numerous cross-channel marketing initiatives. I have orchestrated and fine-tuned an array of digital channels, including social media platforms, lead generation funnels, fundraising programs, as well as the intricate landscapes of PPC (Pay-Per-Click), SEO (Search Engine Optimization), and SEM (Search Engine Marketing).
Technical & Analytics Capabilities
My success is deeply rooted in the world of data and technology. My understanding of customer behaviors, coupled with extensive expertise in analytics tools like Tableau and CRM platforms such as Salesforce CRM, goes beyond merely tracking customer engagement. It enables me to unearth distinctive insights that fuel diverse outcomes, from boosting ROI to inspiring new product innovations.
What truly sets me apart from the typical marketing professional is my extensive web and application development experience and programming proficiency. It’s these hands-on skills that allow me to offer complete marketing solutions that bridge the gap between marketing and technology teams.
Consulting Services
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MARKET + COMPETITIVE RESEARCH
Understanding what consumers expect from your company is vital. This knowledge helps you identify your genuine value to customers and serves as the catalyst for everything from your business plan to your key marketing messages.
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CUSTOMER TARGETING + POSITIONING
Budget constraints require a strategic approach in targeting and positioning. I can assist your team in crafting impactful messages and driving action that fits within your existing marketing budget constraints.
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MULTI-CHANNEL PROMOTIONAL PROGRAMS
Pushing the same message in the same ways can become stale, resulting in reduced conversion rates and increased costs. When you're in need of a strategic burst of creativity to breathe new life into your promotional strategy and grab attention, I'm here to help.
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PRODUCTION COSTS + ROI
Every promotional strategy comes with initial and ongoing production costs. Seeing a positive ROI is not only a factor of effort and quality marketing but of time and sustained commitment. I help you understand your company’s marketing ROI.
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TEAM STRUCTURE + OUTSOURCING
The size of your team and their creative, writing, design, and production skills are critical to executing a successful marketing program. I can help define the roles, responsibilities and train your in-house and outsourced marketing teams.
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TECHNOLOGY + KPI TRACKING
Understanding your technology stack and how it need to be implemented, grow and be maintained is critical. I can help recommending technologies, setup workflows and track KPIs so you can finally measure success.
Crafting impactful presentations and strategic documents that transform company executives into marketing decision-making champions
From diving deep into competitive research and pinpointing the perfect customer targeting, to crafting dynamic promotional strategies, optimizing production costs, unraveling the mysteries of ROI, structuring your marketing teams for excellence, suggesting cutting-edge technology solutions, or establishing rock-solid KPIs for tracking success – count on me as your experienced ally throughout this strategic marketing journey.
